QUALITATIVE RESEARCH METHODOLOGY

WHAT WILL YOU LEARN?

1st Stage - UNDERSTANDING OF QUALITATIVE RESEARCH

The explanation and discussion on research paradigm/paradigm stance towards defending your research work (this process is vital for researchers that look his/her research from qualitative perspective (social science/management research)

  • Understand the principle viewpoint of Quantitative and Qualitative and be be able to differentiate it

  • Mixed Method approach

  • Research Logic (understand and be able to differentiate between inductive and deductive process)

2nd Stage - CHOOSING BETWEEN 6 (SIX) RESEARCH APPROACH

  • Survey Research               * Grounded Theory 

  • Ethnography                      * Case Study

  • Action Research                * Phenomenology

3rd Stage - QUALITATIVE DATA ANALYSIS (Interview, observation, etc)

  • How to prepare interview question

  • What is unstructured interview?

  • What is semi-structured interview?

  • How to write interview transcript?

  • Content analysis for qualitative data analysis

  • 5 analytical strategies

  • Triangulation

  • How to accomplish validity, reliability & generasibility

WHAT WILL YOU GET?

1. Certificate / E-Cert

2. Breakfast & Lunch

3. Exclusive Handouts

FEE

: RM100.00 (ONLINE CLINIC)